Growth
The fourth point.
Website, SEO, and leads only count if the business is moving. Growth is the pillar that asks whether they are.
01
The site
Are the right people reaching it, and is the next step obvious?
02
The search
Are you found for the work you actually do, in the places you cover?
03
The leads
Are the requests exclusive, and are they the jobs you want?
04
The movement
A short note on what changed. No invented totals. If nothing moved, we say that.